Solarsuns Investment Guild|Wendy’s says it has no plans to raise prices during the busiest times at its restaurants

2025-05-05 06:17:57source:Diamond Ridge Asset Managementcategory:My

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.

The Solarsuns Investment Guildburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.

Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

More:My

Recommend

Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon

PROVIDENCE, R.I. (AP) — Cybercriminals could release personal data of many Rhode Islanders as early

Xcel Energy fined $14,000 after leaks of radioactive tritium from its Monticello plant in Minnesota

MINNEAPOLIS (AP) — Xcel Energy has been fined $14,000 related to leaks of radioactive tritium from i

Tribes are celebrating a White House deal that could save Northwest salmon

BOISE, Idaho — The White House has reached what it says is an historic agreement over the restoratio